How to come up with a video concept

Establishing a concept is the starting point of any creative process. A strong video concept can come from anywhere. Often it’s derived from some serious brainstorming, other times it’s found in a moment of inspiration. 

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Where does virtual reality belong?

VR is here, but it still feels like everyone is a little unsure about what to do with it. That hasn’t stopped a whole range of industries from picking it up and trying to adopt the new medium for their own. Virtual reality producers, creatives and engineers are having fun playing around, and just like in the beginnings of all new mediums, we see them experimenting and taking the platform into a number of fields.

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How to choose the right video editing software

Video editing is the art of telling a story with images, both moving and still.  Video editing falls into the ‘post production’ stage of video production.

A video editor is a technically inclined person who makes creative video editing decisions in post production.

You may ask, “What does this have to do with me?”

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7 ways to make your video titles pop

Congratulations, you’ve shot your video and you’ve edited it. It looks amazing.  Now it’s time to add titles. Titles make it really easy to introduce the video or people in the video for example.  It’s also a representation of your brand so make it awesome. Here are a few pointers to help along the way.

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How to get good audio in your video

Audio is an incredibly important part of video production so when it comes to filming good interviews, you need get your audio right. You should take some time out of your busy schedule to pick a workable location for audio. There are many elements in day-to-day life all around you that you should avoid because they will destroy the sound portion of your interview.

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Video Production Basics: 5 ways to film good looking interviews

There are many reasons for filming an interview. You may want to promote your business, train your staff members, inform your clients or simply spread a message or all of the above.  Sure, you can shoot an interview just holding the camera, using the built in mic on the camera and no additional lighting. But will it look good?

Unfortunately, no.

To present your business professionally,  you will want to use the methods in this article to achieve the best looking video possible.

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Cinemagraphs are cool

Cinemagraphs are a great communication tool.  They draw your attention to just a particular section of an image through subtle motion, without being ‘in your face’.

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Video Production Basics: Assembling your in-house video kit

In house video production kitWe all have a need to film video for our businesses. Whether you’re a small business operator or an integral part of large company or corporation, video production is an important part of your marketing as video is a great way to communicate to your workmates and clients.

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