How to come up with a video concept
Establishing a concept is the starting point of any creative process. A strong video concept can come from anywhere. Often it’s derived from some serious brainstorming, other times it’s found in a moment of inspiration.
Concept is key for your video
Establishing a concept is establishing purpose. Creating a video concept will provide direction to the whole production process and ensure that your final product reflects your brief. A strong concept will assist in enhancing communicating what it is that you’re trying to say with this video.
So, how do you create a flawless, reliable, full-proof, and sure-fire video concept? A simple way to put together such a concept, is considering the ol’ “5 W’s” – who, what, when, where, why.
Who are you speaking to?
What are you trying to say?
When do you need to get the message out there?
Think about the timing of this video. Establishing a release date for this video is critical. Many companies release videos and marketing campaigns which relate to certain events on their calendar or the holiday calendar, such as Christmas, Easter and New Year’s.
Where will the video live?
Why are you approaching the video with this concept?
Backed by our experience in producing a variety of videos for a range of different companies and brands around the world, we can help you create a stellar video concept. We know how to identify and fine-tune your video concept from a good idea to a great finished product.
Hit us up.