When it comes to connecting with and engaging your audience, nothing hits home quicker and more effectively than video does.
If you’re looking for corporate video production, Sydney based company Rocket Productions is here to help. We’ve created corporate videos for a huge range of clients in different industries, from universities and legal firms, to health & beauty brands, financial planning companies and real estate agencies. Our videos have also won awards – check out our video for UTS: Insearch.
We’ve probably heard it over and over again. A video will create a more lasting impression on your audience than any online article or print ad will. A video gives your company a face, something for your audience to watch, spend time with, and really connect with. 90% of users say that seeing a video about a product is helpful in the decision process, and in addition, 80% of internet users remember the video ads they watch online (source). A video is the perfect way to quickly and concisely let your audience know what your brand, product or company is all about, but also ensure that they actually remember it as well. They’re much more likely to recall your video next time they’re thinking about what financial services companies they should contact for advice, or which hotel they should stay at when they’re planning their next holiday.
When you’re thinking about creating a corporate video for your company, there are a few questions to keep in mind, which if answered properly, will help guide the whole process of your video production.
Who is the target audience for your video? - Determining the target audience of your video isn’t just about sitting down and thinking about what gender and age bracket your ideal audience falls into (although this is important too). You’ll also need to think about what kind of life situation they’re in, and how your products or services can help them. For example, are they a recent university graduate who may be looking for a job at a company like yours? Are they a retired couple looking for someone to help them manage their finances throughout the rest of their lives? Or are they someone who’s looking choose a real estate manager to help them buy their new home, or sell their existing one?
What is the desired action you want the audience to take after they watch your video? When creating any type of video, it’s imperative to think about what exactly the desired action you want your audience to take is. Do you want them to look you up online after seeing a TVC for your company? Do you want them to pick up the phone and call you after seeing your video on Facebook? Or, do you simply want them to be so charmed and inspired by your video that they share it around with their friends?
Where will the video be placed? Is the video intended for online audiences only, or is the goal to make a TV commercial? Audiences online and offline respond and engage with videos in different ways, so the content you do or don’t include in your video will be shaped by what your end goal is. Where you want to host your video will also affect your budget, as placing an ad on TV will cost more than simply placing your video on YouTube or Vimeo and then embedding it on your site or in your email newsletter.
Rocket Productions has been scripting, filming, directing, producing, colour grading, editing, and publishing videos for a whole range of different clients, and we know exactly how to create the emotional response you want to achieve from your audience – whether it’s making them laugh, cry, or simply creating a desire for your product or service. We can help you select the right actors and voice over artists to appear in your videos, as well as providing professional hair, makeup and wardrobe support, script writing services, storyboarding, location scouting, and a full range of post-production services including colour grading, editing, sound design and more.
If you have a question about anything to do with video production, then you can ask a question on our blog page. Alternatively, you can call us on 9955 2681, and a member of our friendly team will be more than happy to assist.
To find out more about Rocket Productions’ expert video production services,saying hello online today. We look forward to hearing from you!