Are you looking to promote your company or find new employees to grow your business through the clever use of corporate video? Sydney has a number of corporate businesses, all competing for each others’ share of the market, so a surefire way to stand out is to ensure your marketing efforts are always on point. In today’s world of online, one thing that’s becoming more and more important is the use of video, especially considering the huge power it has to engage audiences, increase your brand awareness, and help you gain more customers from your marketing efforts.
Rocket Productions are the experts in corporate video. Sydney locals for years, we know exactly what’s going on in the worlds of number of different industries, from the legal world, to the accounting and financial world. Having serviced a number of clients in the space for a number of years, we take the time to well and truly get to know your business – what it’s all about, what you offer to your clients and employees, and what really makes you unique to your competitors.
Then, we take these insights and help you craft a clever, creative video which will represent your company and what you’re all about. Some of the clients we’ve produced videos for in the past include big-name brands such as Microsoft, MasterCard, HP, IBM, Panasonic, Macquarie University, and the University of Technology Sydney.
Depending on what your overall business goals are, we are able to create a number of different types of video for your company. Take a look at some of the types of videos we produce:
Recruitment videos - When you’re looking to hire new employees to help grow your business, it’s almost like a huge sales exercise in itself. You need to show potential employees how great your company is to work for, what kind of career progression they can expect with a role at your company, as well as what the company culture and team dynamic is like. Showing the best elements of your business through a short, concise and entertaining video will help you attract the best and most qualified staff to apply for positions at your company. See some of our recruitment videos here. See some of our corporate recruitment videos.
Event videos - Planning a product launch, conference, networking event or other type of business gathering soon? Rocket Productions can attend your event, cameras and equipment in tow, and shoot content throughout the day or evening, capturing all the action, and editing the footage into an entertaining highlights reel which shows everyone, whether they attended or not, how much of a success the event was. These types of videos are great for posting on your website as a summary of the event, and are also great to help promote the next years’ event and encourage people to attend! Take a look at some of our past event videos.
Promotional Videos - Of course, the purpose of most videos is to encourage the viewer to take action – to pick up the phone and ring you, send you an email, or even just visit your website for more information. Rocket Productions focuses on creating videos which encourage your viewers to do just that. The idea is that your audience will like what they see so much in the short video, that they’ll be encouraged to find out more. Studies have shown that an introductory company email that includes a video receives an increased click-through rate by up to 96% which just goes to show how powerful video can be as a tool to getting those customers into your sales funnel.
Explainer videos - If your company or brand offers a special type of product or service which is completely new, or perhaps a little hard to understand, then an explainer video could be the perfect way to ensure that your potential customers are on the same page as you, and know exactly what it is that you can offer them.
TV commercials - TV is a very different medium to online, and as such, requires special considerations. People respond and engage with media differently online than they do to things on TV, so Rocket Productions knows how to create a video for a specific medium. Of course, many of our videos have gone on to be successful both as TVCs, and as YouTube videos later on down the track. Watch a few of our TV commercials here.
Interview Filming – Beyond simply turning up to film your interview with a video crew, we will add value by making your interviews compelling. Interviews are a great way of getting your message out and here are 6 tips on how make your interviews go from average to excellent.
Testimonial Videos – Whether you sell a product or a service, there’s nothing more powerful than a genuine testimonial. Rocket Productions has extensive experience in filming testimonial videos and will help you steer clear of the usual pitfalls so that your testimonials come out looking authentic, heartfelt and compel viewers to the take the action you seek. Watch an example here.
Training Videos – Training Videos have been around for a long time and the type of training video that will work today is very different to the formula of a few years ago. We ensure that your investment into producing training videos will indeed help your viewers to learn and apply the material. Here are our tips on how to make really good training videos.
Rocket Productions are based in the Sydney CBD, and we love getting visitors to the office! If you’d like to find out more information about any of the video production services we offer to corporate clients, then come on in and see us in our Macquarie Street office, or give us a ring on (02) 9955 2681.
To find out more about Rocket Productions’ expert video production services, contact us today >>