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Welcome to our commercial real estate video production portfolio showcasing a key selection of recent property videos.
“We wanted to keep our Property Management video in line with our branding but at the same time different to our corporate video. Having worked with Rocket Productions before, we knew that their creative brilliance would ensure that we achieved our desired result! The whole process was seamless thanks to the fantastic team at Rocket! The day of the shoot was a lot of fun – seeing the video come alive before our eyes was a fantastic experience! We were consulted at every step and our desired result was more than exceeded! Thanks to the amazing team, Ajit, Katie and Luke – we’re looking forward to working with you again in the future!”
Dawn May | ResponseRE
Video content represents excitement in commercial real estate marketing.
You only have to look around you to realize that with everyone using internet enabled devices such as smartphones and tablets, all the time, everywhere, and with a growing interest in watching videos on demand, that video content is an essential form of communication. In fact, experts predict that 90% of web traffic will be video. Clients who use videos to promote their destination tap into this in a big way.
For a while now, it’s been expected that your online presence will include video content, especially your social media channels such as Facebook and Twitter. These videos can also promote your commercial real estate services to visitors to your office when playing on your in house screens or on your salesperson’s devices.
A commercial real estate video is the perfect tool complement to the photos of the property as it adds realism and day to day activity to the visuals. A busy retail section or full tenancy spaces with high quality tenants are key deciding factors for a purchaser.
In addition, commercial real estate videos showcasing your property’s business and/or retail facilities and the use of those facilities by quality commercial tenants or retailers creates a powerful message to would be purchasers.
With YouTube being a top search engine (2nd after Google), and with the free hosting offered by sites such as YouTube and Vimeo, it makes complete sense to host your video on these platforms and embed them on your site and various booking sites. Alternatively, you can host the videos on your own server.
Creating a good commercial real estate video is done in 4 major steps:
This is the planning of your video. Your key messages are defined and a concept, storyboard or script is created. The steps that follow include casting based on your audience who are often high net worth or high end commercial real estate purchasers. The locations where your video will be shot are scouted and chosen. These could be flattering exterior shots of the building and also internal shots of the foyer, tenant spaces, facilities and retailers if there is a retail component to your property. Props and wardrobe are also identified. Good preproduction is a precursor to a good shoot.
This is the shooting phase of your project. Your shoot could range from few hours, to half a day, a full day or several days. The scope of your production could be small, say with just a camera man, or be larger in scope with enough crew to facilitate a smooth production. It could be shot in one location, several locations within a city, in several cities nationally or globally.
This is the editing stage of your video. The footage is ingested into the editing suite and the various takes are cut to form the story. Motion graphics can be added to impress. Sound engineering ensures the audio comes out nice and clean. Grading, which is color treatment of the footage, takes the video from plain to rich.
The end product video can take a variety of formats suitable for Windows, Mac or both, smartphone or tablet, DVD formats such as Blu-Ray, Flash and video sharing sites such as YouTube or Vimeo.
Once your video is made, the best results are obtained from a well-planned distribution strategy.
Rocket Productions is a full service video production company specialising in commercial real estate video production. This means that we assist you with the entire process, from start to finish. If you have an upcoming video production project and would like to chat to a member of our team, please call us on (02) 9955 2681 or contact us online today. Our crew regularly shoots and produces videos in Sydney and throughout Australia, so we welcome the opportunity to learn about your project wherever you’re planning for it to be.Contact Us