How to come up with a video concept

Establishing a concept is the starting point of any creative process. A strong video concept can come from anywhere. Often it’s derived from some serious brainstorming, other times it’s found in a moment of inspiration. 

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A Great Video Needs a Solid Skeleton & that Skeleton is Called a Script

Without it you have pictures, music and words but no structure. You’re leaving the viewer to their own devices rather than taking them on a journey. Whatever the reason for your video, whether it to be sell, persuade or entertain, the better your script the better your chance of achieving it. A well-written, strategically intelligent script turns the video’s elements into an eye-catching narrative that draws the viewer in while subtly yet powerfully delivering a clear, concise message.

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