Key Takeaways
- Explainer videos help simplify complex fintech and SaaS products
- Informational videos improve customer onboarding and reduce support costs
- Viewers prefer clear, concise video explanations rather than lengthy documents
- Modern animated and hybrid explainers are ideal for technical content
- Explainer videos are vital for B2B conversions in Australia’s tech landscape
One of the biggest challenges for Australian tech and fintech businesses is communicating complex ideas simply. Whether your platform deals with automation, payments, cybersecurity, compliance or AI, your audience needs to understand the value within seconds. This is where explainer and informational videos shine.
These videos distil complexity into clear and engaging visual stories. They help potential customers, investors and internal teams grasp your product in a way that written copy alone cannot achieve.
As competition grows across Australia’s technology sector, companies that communicate clearly have a major advantage. Explainer videos are now an essential part of that communication strategy.
Why Explainer Videos Are Critical in Tech & Fintech
1. They make complex ideas simple
Explainer videos break down technical concepts into plain, accessible language. This is incredibly valuable for fintech and enterprise tech companies where the problem and solution may not be immediately intuitive.
2. They build clarity and trust
Customers are more confident when they understand how something works. An explainer video removes confusion, reduces friction and increases conversions.
3. They improve investor communication
Investors often review dozens of pitch decks each week. A concise and compelling explainer video helps your product stand out and demonstrate clarity of vision.
4. They reduce internal workload
Support and onboarding teams benefit from explainer videos because they reduce repetitive questions. A well-produced informational video can significantly reduce support tickets.
5. They drive conversions on websites and landing pages
Tech buyers rarely convert without first understanding the product. An explainer video often becomes the most-viewed asset on a landing page.
Types of Explainer Videos That Work in 2026
Animated Explainers
These are ideal for:
- visualising complex data
- walking through dashboards
- showing workflows
- explaining abstract concepts
Live-Action Explainers
Best for:
- product demonstrations
- founder-led explanations
- real-world scenarios
- compliance messaging
Hybrid Explainers
One of the fastest-growing formats in Australia, hybrid explainers combine talking head segments with animated overlays, creating a dynamic and polished result.
What Makes an Effective Explainer or Informational Video?
1. A strong script
The script should focus on clarity, benefits and real-world outcomes. Avoid jargon unless absolutely necessary.
2. Visual reinforcement
Animation, graphics and UI visuals help viewers understand how things work.
3. Clear structure
Most effective explainers follow a proven 4-part framework:
- the problem
- the solution
- how it works
- what to do next
4. A concise length
The ideal duration for an explainer video is 60 to 120 seconds.
5. A clear call-to-action
Viewers should know exactly what the next step is.
Where Explainer Videos Deliver the Most Value
Australian tech companies typically use explainer videos across:
- website homepages
- product landing pages
- investor decks
- sales presentations
- social media campaigns
- onboarding emails
- training and compliance hubs
This broad utility is why explainers consistently deliver strong ROI.
Conclusion
Explainer and informational videos have become essential for Australian fintech and tech companies in 2026. They simplify complexity, support customer onboarding, accelerate investor communication and strengthen sales outcomes. For any business working with advanced or technical solutions, explainer videos are a key strategic asset.
Since 2005 Rocket has been trusted by some of the world’s largest companies to produce outstanding video content, animation and television commercials. We work with clients across a range of industries, including Technology and Financial Services and can help you from script to screen and everything in-between. Contact us today to discuss your next video production.