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Welcome to our corporate video production portfolio, showcasing a selection of our corporate videos.
You only have to look around you to realise that with everyone using internet enabled devices such as smartphones and tablets, all the time, everywhere, and with a growing interest in watching videos on demand, that video content is an essential form of communication. In fact, experts predict that 90% of web traffic will be video.
For a while now, it’s been expected that your online presence will include video content, especially your social media channels such as Facebook, Twitter and LinkedIn. A video gets your audience interested in you much more effectively than text or still photos. In fact, with YouTube being a top search engine (2nd after Google in fact), and with the free hosting offered by sites such as YouTube and Vimeo, it makes complete sense to host your video on these platforms and embed them on your site.
“AJ and his team at Rocket Productions are my ‘go to’ people for high quality multi-media production. When I need a reliable production team to help me spice up my project and deliver a memorable message for a client, they are a safe bet. They’re agile, flexible, creative and above all easy to work with. Highly recommend you give them a go.”
Michelle Saddington | EY Brand Marketing & Communications Director, Financial Services Asia Pacific
Depending on what your overall business goals are, we are able to create a number of different types of corporate video for your company. Take a look at some of the types of corporate videos we produce:
Promotional Videos - Of course, the purpose of most videos is to encourage the viewer to take action – to pick up the phone and ring you, send you an email, or even just visit your website for more information. Rocket Productions focuses on creating videos which encourage your viewers to do just that. The idea is that your audience will like what they see so much in the short video, that they’ll be encouraged to find out more. Studies have shown that an introductory company email that includes a video receives an increased click-through rate by 96% (source: Digital Sherpa), which just goes to show how powerful video can be as a tool to getting those customers into your sales funnel.
Interview Filming - Beyond simply turning up to film your interview with a video crew, we will add value by making your interviews compelling. Interviews are a great way of getting your message out and here are 6 tips on how make your interviews go from average to excellent.
Event videos - Planning a product launch, conference, networking event or other type of business gathering soon? Rocket Productions can attend your event, cameras and equipment in tow, and shoot content throughout the day or evening, capturing all the action, and editing the footage into an entertaining highlights reel which shows everyone, whether they attended or not, how much of a success the event was. These types of videos are great for posting on your website as a summary of the event, and are also great to help promote the next years’ event and encourage people to attend! Take a look at some of our past event videos.
Recruitment videos - When you’re looking to hire new employees to help grow your business, it’s almost like a huge sales exercise in itself. You need to show potential employees how great your company is to work for, what kind of career progression they can expect with a role at your company, as well as what the company culture and team dynamic is like. Showing the best elements of your business through a short, concise and entertaining video will help you attract the best and most qualified staff to apply for positions at your company. See some of our recruitment videos here. See some of our corporate recruitment videos.
Explainer videos - If your company or brand offers a special type of product or service which is completely new, or perhaps a little hard to understand, then an explainer video could be the perfect way to ensure that your potential customers are on the same page as you, and know exactly what it is that you can offer them.
TV commercials - TV is a very different medium to online, and as such, requires special considerations. People respond and engage with media differently online than they do to things on TV, so Rocket Productions knows how to create a video for a specific medium. Of course, many of our videos have gone on to be successful both as TVCs, and as YouTube videos later on down the track. Watch a few of our TV commercials here.
Testimonial Videos - Whether you sell a product or a service, there’s nothing more powerful than a genuine testimonial. Rocket Productions has extensive experience in filming testimonial videos and will help you steer clear of the usual pitfalls so that your testimonials come out looking authentic, heartfelt and compel viewers to the take the action you seek. Watch an example here.
Training Videos - Training Videos have been around for a long time and the type of training video that will work today is very different to the formula of a few years ago. We ensure that your investment into producing training videos will indeed help your viewers to learn and apply the material. Here are our tips on how to make really good training videos.
Creating a polished, high-quality corporate video is done in four major steps:
This is the planning of your video. Your key messages are defined and a concept, storyboard or script is created. The steps that follow include casting, which can involve your staff if you’d like to promote the specific people in your organization, or actors. The locations where your videos will be shot are scouted and chosen, this could be your premises, the city, the beach – whatever is relevant to your story. For example, if you are producing property videos or looking to do some real estate video production, then those actual locations will need to be secured for your shoot. Props and wardrobe are also identified. Good preproduction is a precursor to a good shoot.
This is the shooting phase of your project. Your shoot could range from few hours, to half a day, a full day or several days. The scope of your production could be small, say with just a camera man, medium which may include a crew of about 5 to 10 crew or larger with a crew of over 20. It could be shot in one location, several locations with a city, several cities nationally or globally.
This is the editing stage of your video. The footage is ingested into the editing suite and the various takes are cut to form the story. Motion graphics can be added to impress. Sound engineering ensures the audio comes out nice and clean. Grading, which is color treatment of the footage, takes the video from plain to rich.
The end product video can take a variety of formats suitable for Windows, Mac or both, smartphone or tablet, DVD formats such as Blu-Ray, Flash and video sharing sites such as YouTube or Vimeo.
Once your video is made, the best results are obtained from a well-planned distribution strategy.
Rocket Productions is a full service corporate video production company based in Sydney. This means that we assist you with the entire video production process, from start to finish. If you have an upcoming corporate or online video production project and would like to chat to a member of our team, please call us on (02) 9955 2681 or contact us online today. Our crew regularly shoots and produces corporate videos in Sydney and throughout Australia, so we welcome the opportunity to learn about your video project wherever you’re planning for it to be.