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Location, location, location! Location scouting for video production means searching to find the right place to film. This process is an essential part of pre-production.
Once the brief, concept, script and storyboard have been created for your video, the next step is to establish your locations and decide where each of your scenes will be shot.
For a corporate video, this could be as simple as identifying which conference room or office to film in. It could also be identifying which part of the city you’d like to show off if you’re interested in an out-door shoot.
For larger brand film or TV commercials, location scouting can be an extensive process involving a producer, director and cinematographer each going to survey a particular location.
When scouting for locations, it’s important to consider the following:
As part of the scouting process, it’s likely you’ll chose to do a small amount of location filming to test out what the location will look like on screen (this is called a recce). It’s also beneficial to do a test shoot in the location to get an idea of the audio that can be picked up, and give you the chance to practice setting up your equipment.
It’s important to remember that filming in certain public spaces require permission from the local council or authority. You’ll also need permission for filming on private property (usually, written consent is required from the landowner will suffice). Obtaining location permissions is something that should not be left to the last minute; really it should be done well in advance of your expected start date. Seeking permission from the council make take days to go through, and it’s important to give yourself enough time to find an alternative location should you not be granted permission.
Here are some useful links to gaining shooting permits in Sydney:
Rocket Productions is no stranger to location scouting and obtaining permits. Here at Rocket, we are highly experienced in finding the best possible place to shoot your video. Not only do we choose somewhere that will adequately fit with your story, we also handle all the tricky paperwork for you!
Gabi Miles is a Producer at Sydney based video production company, Rocket Productions. You’ll find more useful articles on our blog.
The Rocket Blog is where we share our experiences and reflect on a selection of our favourite moments.
If you’d like to share your opinion or join the conversation, please do so by joining us on our socials.