Key Takeaways
- Video strategies are shifting from one-off assets to coordinated content ecosystems
- Personalised B2B video is becoming a competitive advantage for tech and fintech companies
- Snippet videos are now essential for reach, frequency and engagement
- Authentic, trust-led video styles are outperforming overly polished productions
- Australian tech and fintech brands are using video to support longer buying cycles
Video marketing continues to evolve rapidly, and for tech and fintech companies in Australia, staying ahead of these changes is essential. As competition increases and buyers become more selective, video has moved well beyond brand awareness. It now plays a central role in how companies communicate value, build trust and support growth.
In 2026, the most effective video strategies are shaped by three clear trends: the rise of personalised B2B video, the dominance of snippet-style content, and a shift towards planned video ecosystems rather than isolated projects.
Personalised B2B Video Is Gaining Momentum
One of the most important developments in video marketing for tech and fintech companies is the move towards personalisation. Buyers increasingly expect communication that feels relevant to their role, organisation or stage in the decision-making process.
Personalised B2B video is being used by Australian businesses for:
- sales outreach and follow-ups
- onboarding sequences
- investor communications
- customer retention and upsell
- account-based marketing campaigns
These videos may feature tailored introductions, audience-specific messaging or content designed for a particular use case. While not always fully bespoke, they are far more targeted than traditional one-size-fits-all video content.
For complex technology products, personalised video helps reduce friction, clarify value and build confidence with decision-makers.
Snippet Videos Are Now a Core Content Format
Snippet videos have moved from a supporting role to a central pillar of modern video marketing strategies. These short-form clips, typically between 10 and 45 seconds, are designed for platforms such as LinkedIn, email campaigns and paid social.
In 2026, snippet videos are essential because they:
- increase reach and content frequency
- support retargeting and nurture campaigns
- reinforce key messages over time
- drive traffic back to longer-form content
Australian tech and fintech companies are increasingly planning snippet creation as part of every shoot. Instead of treating short clips as an afterthought, they are now built into production planning from the start.
This approach allows one piece of content to support multiple campaigns and touchpoints throughout the buyer journey.
From One-Off Videos to Video Ecosystems
Another defining trend is the shift away from single, standalone videos towards coordinated video ecosystems. Rather than producing content in isolation, companies are planning structured sets of videos that work together.
These ecosystems often include:
- a hero or promotional video
- explainer or informational videos
- customer or partner interviews
- event videography
- snippet videos for distribution
- internal or investor-focused edits
This model allows companies to maximise the return on their production investment while maintaining consistent messaging across channels.
For Australian tech and fintech businesses with longer sales cycles, video ecosystems provide far greater impact than isolated assets.
Trust and Transparency Are Driving Creative Choices
Trust remains one of the most important factors in fintech and enterprise technology marketing. In response, video styles are becoming more authentic and less heavily scripted.
In 2026, audiences respond best to:
- real customer stories
- natural interview formats
- clear and honest explanations
- transparent discussion of challenges and outcomes
This shift does not mean compromising on production quality. Instead, it reflects a move towards clarity and credibility over excessive polish.
For regulated industries, this approach also aligns well with compliance requirements, as clear and factual communication reduces risk while strengthening trust.
Video Distribution Strategy Matters More Than Ever
Creating strong video content is only part of the equation. In 2026, success depends heavily on how video is distributed and repurposed.
Australian tech and fintech companies are prioritising:
- LinkedIn-first video strategies
- integration with email marketing
- alignment with paid media campaigns
- repurposing content across multiple platforms
Videos are now being designed with distribution in mind from the outset, including format, pacing, captions and messaging suitable for different channels.
Conclusion
The video marketing trends shaping tech and fintech in 2026 are focused on relevance, consistency and trust. Personalised B2B video, snippet-style content and coordinated video ecosystems are helping Australian companies communicate more effectively and stand out in competitive markets.
Businesses that move beyond one-off video projects and adopt structured, long-term video strategies will be better positioned to build credibility, support growth and remain visible throughout extended buying cycles.
Since 2005 Rocket has been trusted by some of the world’s largest companies to produce outstanding video content, animation and television commercials. We work with clients across a range of industries, including Technology and Financial Services and can help you from script to screen and everything in-between. Contact us today to discuss your next video production.