Sharing your company vision isn’t just about outlining big-picture goals; it’s about engaging your audience — be it employees, stakeholders, customers or clients — with clarity and impact. Enter the company “vision video,” or mission video, a powerful tool for visual storytelling.
In this post, we’ve called out our top three tips for crafting an impactful corporate vision video, that conveys your mission and company roadmap in a way that will hit the sweet spot between inspiring and actionable.
1. Include Facts and Actionable Items
A vision video should reflect your big goals, but not get lost in the clouds. Add real facts and tangible examples to show your commitment. This isn’t just about dreaming big — it’s about showing how you’ll get there and getting them excited. Use examples to show you are genuine, quickly building trust and a connection with your audience.
2. Leverage Leadership Front and Centre
A vision video is a golden opportunity for leaders to take center stage. Whether it’s the CEO or another senior leader, when a viewer sees a real human speaking with passion and optimism, it builds trust and connection (if this is a roadblock for you, don’t panic. Other styles, including compelling animations, can work too.)
Confidence on camera is key to delivery, or your message will fall flat. With the right atmosphere and preparation, anyone can perform on camera. Using a teleprompter can help talent remember lines — or keep them from straying off script.
More on that below.
3. Open strong. Don’t waffle on.
You’ve got your vision statement, now deliver it with confidence. Start with a strong, attention-grabbing hook that captivates your audience. Otherwise, they might lose interest and dive back into their to-do list.
Graphics and animated visuals can help simplify messaging and storytelling, and a teleprompter can keep talent to a time limit. Check out our blog for more top tips for stopping the scroll and creating a video that truly captivates.
Why a Vision Statement Video is Important
Vision videos aren’t just for internal audiences. When shared they become a powerful branding tool. They showcase your company’s personality, values, and ambitions, helping you attract the right talent, clients, or investors.
A vision video can be featured on your website, intranet, shared on social channels, shared in presentations, shown at events, sent to potential investors, used as supporting attachments for award submissions, or used in recruitment and onboarding — just a few ideas! They’re a foundational video for any company just starting their branded video collection.
Let us help bring your vision video to life.
With Rocket Productions’ expertise, your vision video can hit the sweet spot of being aspirational and actionable, while adhering to your brand guidelines and building your brand’s identity. You can check out examples of corporate videos here, or get in touch for a chat.