Simplified animated explainers are better
Online audiences today need animated explainers to break down complex ideas in a quick and engaging way. These short animations make it easier for people to understand what a product or service is all about. But here’s the catch – the best animated explainers keep things simple. They stay high-level, easy to follow, and don’t overwhelm viewers with too much information.
Less is more
Animated explainer videos are awesome for taking complicated ideas and making them easy to grasp. But if they try to pack in too much detail, they can end up doing more harm than good. Imagine watching a video that tries to show every single feature of a product or software – it can get overwhelming really fast. When there’s too much going on, viewers tune out, missing the point entirely.
Most people watch animated explainers to get a quick idea of what a product or service does. They want the big picture, not a deep dive into every little detail. That’s why keeping things simple is so important. The goal of an animated explainer isn’t to explain everything; it’s to spark interest and get people to want to learn more.
Don’t use actual screenshots
One of the biggest mistakes people make with animated explainer videos is overloading them with too much information. Instead of showing a detailed screenshot of a product or software, it’s much better to create a clean, simplified version. By highlighting just a few key features and making them the focus, viewers can quickly understand what’s important.
Clear, uncluttered visuals are a must for effective animated explainers. Using big, bold graphics and focusing on a few standout points helps keep the audience engaged. When the information is easy to digest, viewers are more likely to stay tuned in and remember what they’ve seen.
Make a big entrance with your animated explainer
At the end of the day, the main goal of an animated explainer video is to leave a lasting impression. The video should show off how easy and helpful a product or service is, but it doesn’t need to explain every little detail. By keeping it high-level, animated explainers create curiosity and make people want to explore further, whether through a demo, a more detailed video, or a website.
In short, great animated explainer videos focus on the essentials, keep things clear, and make the product or service look easy and accessible. By keeping it simple, they can leave viewers intrigued and ready to learn more.
Contact us if you’d like help with your next animated explainer video.