2025 is here, and we think it’s an exciting time for video-based communications. The market is grasping a greater handle on how to best utilise platforms like ever-evolving social media apps, and tools like artificial intelligence. Here’s some of our perspective (and advice) on what 2025 looks like for corporate video.
Captions
The reality is, upcoming generations consume content with captions on. Plus (thankfully) accessibility is now more front of mind, and content is being viewed in many contexts, some of which mean watching without sound. So, captions are a must, and our recommendation is to at least have a version of your video content with captions burnt in. That way, you avoid AI generated faux pas, the text will have a great (and on-brand) aesthetic, and it will have better legibility than captions that are autogenerated by distribution platforms.
Diversity and Inclusivity
Over the last few years, it’s been well established that representation really matters, and that tokenism doesn’t cut it. Don’t let diversity and inclusivity be an afterthought in your video content, have it front of mind from the inception of the project, and think big picture. Let it be a genuine and foundational part of your overall strategy that trickles down to things like scripting content and language, casting talent and identifying audiences.
Aspect ratios
Widescreen, vertical, square – they all have their pros and cons, and they all have contexts in which they are your best bet. Our pro tip is to (as best you can) know before you start shooting which aspect ratio(s) your outputs will be. Don’t be arbitrary or old school in making your choice, a lot of it is more common sense than technical. Put yourself in the shoes of your target market: open up the distribution platform on the kind of device they have likely to use or envision yourself in their seat in the auditorium – it’ll become clear pretty fast which aspect ratio suits your purpose.
Low Fi vs Polished + Produced
There’s no cut and dry choice here because both have their place. Our advice is to be clear on what you are trying to do, do it well and stay in that lane. So, if your budget is low and time is ticking – embrace low-fi, make it rough, raw and real – don’t try to pretend you’re making a glamorous big-budget TVC. On the other hand, if you’ve got the scope for something bigger, don’t try to emulate a low-fi Tik Tok video, you’ll just come off as a tone deaf corporate trying to get in with the little guys – take that opportunity to do something cinematic with gravitas.
Here’s a low fi example:
Vulnerability
This term has long been bantered around, but in its truest form it never gets old and will always have a place in video content. Be professional but be real. At the dawn of this new year, have a think about where collective and individual vulnerability can feature in (and set apart) your communication strategies. You might use AI to fast track your scripts, presentations and written copy, but take that as a base and weave some real vulnerability in there too, you’ll be unstoppable if you get a good handle on both approaches.
Bundle Content
One shoot day doesn’t have to mean one video. 2024 squeezed everyone’s budget’s, but from constraints often comes creativity. In 2025 we are all better equipped to repurpose and multipurpose content, and this means getting more out of both your dollar and your ideas.
There’s so much more we could talk about, but we’ve got plenty more articles to come over the year. Get in touch with the Rocket team to talk about your next project, or even just to bounce ideas about your communications strategy for 2025, we’re here to help.