Crafting an effective case study video is a delicate balance between delivering comprehensive information and respecting your audience’s attention span. While we all appreciate long-form content, the reality is that attention spans are shrinking, making it super important to cater for the preferences of the majority.
2 mins max for a Case Study Video
The idea that a five-minute case study video might be counterproductive is not without merit. In a world overloaded with information, viewers often prefer concise, focused content. The two-minute mark is a sweet spot where engagement is more likely to be retained. Beyond this threshold, the risk of losing your audience increases significantly.
It’s important to recognize the purpose of your video within your broader communication strategy, however. If the video is meant to be the ultimate destination for in-depth details, then a more extended runtime might be okay. In such cases, consider the video as a comprehensive resource where viewers can delve into the intricacies of your case study. You’d need to be confident that your viewers are highly invested in the content so that you don’t lose them.
On the other hand, if your video serves as an entry point, capturing attention and guiding viewers toward further content, brevity is the name of the game. Think of it as a teaser—a tantalizing glimpse into the depth of your case study that leaves viewers intrigued and eager for more.
Keep it high level
Editing becomes a strategic decision in this context. It’s about distilling your message to its essence without losing its impact. What details are absolutely essential for the standalone video, and what can be reserved for supplementary material such as copy on a web page or EDM? This process is not about sacrificing substance but rather ensuring that your content is consumed and appreciated by the widest possible audience.