Here are my top tips on how to create a market update video that continues to build trust if you are a superannuation fund, an investment management company, a financial advisor, an asset manager or any type of financial services centric firm that is looking to update your clients or customers on financial performance or the state of the market.
1. Front load your market update video
My top tip for your market update video is to start with the most valuable piece of information for your audience. For example if the return on investment is the key highlight, lead with that. If that will grab their attention, make it your opening statement. This is because viewers of video content have short attention spans so you need to be quick.
2. Use pictures
We all know the saying, that a picture speaks a thousand words. Sure, it’s a cliché but it’s so true. A simple time vs quantity graph like the one in this example will do the job but remember to keep it low on detail. Your customer needs to be able to understand it at a glance – that’s the aim. If it’s loaded with lots of text it’ll be too much to take in and it will not achieve its objective.
3. Make a projection
After you’ve talked about the state of the market, share your thoughts on what the future might hold. Add a short projection in a sense. Stay within your legal and fiduciary limits of course and use the relevant disclaimers but if you take a stance rather than staying completely neutral, your audience will appreciate your insight and you’ll win over a bit more of that highly valued trust.
Ajit is the founder of Rocket Productions and our team has been helping leading financial services firm create engaging market update videos from script to screen for over 15 years. Ask us how we can help you.