Finding the best talent for an organisation is undoubtedly an important part of any human resources function. Video content that informs and engages helps one employer brand to stand out over another, in the eyes of the candidate. Recruitment videos, being the perfect tool for your employment branding strategy, create a strong impression in talent searching for the right place to progress their career. If you look around when you’re on the bus, ferry or train, everyone is on their smartphone, checking emails, watching videos and engaging in social media. When at home or on our lunch break, we’re deeply engaged with our devices. Videos are expected and they are exciting. It’s the perfect time to make a good impression and present your message. At Rocket, after years of experience, we know how to make a good recruitment video.
Contact a producer at Rocket Productions or call us on (02) 9955 2681 today.
Contact a producer at Rocket Productions today.
“AJ and his team are absolute professionals. They patiently and painstakingly walk you through every edit and amendment you want to make and always deliver high quality content. Not afraid of hard work, the team were up at all hours and in remote locations to capture our vision. A repeat client – I wouldn’t work with anyone else. Thanks Rocket Productions!”
Kat Fry | Davidson Recruiting
The way candidates find new roles is changing. Are you keeping up with the trends? People prefer interesting forms of communication, like video.
A recruitment video can take many forms. Video is the perfect tool to use emotion to communicate on a subject that is one of the most important things to talent, with impact.
With video you can easily communicate what your organization believes in, its values, what it’s really here for and as such inspire the viewer. Your vision attracts talent, who want to be a part of something impressive.
Testimonials from staff working at your company are compelling. These are real people, who work for you and endorse you. People just like those watching the video. Testimonials can take all sorts of styles and you can set the tone.
Videos enable you to show your facilities, location and the atmosphere as though the candidate is right there. Career progression is serious business but a great working environment is the icing on the cake. Could it help differentiate your employer brand from your competitors?
Further progression within the organization is big on the minds of candidates and videos display the opportunities that lie ahead. There’s something a lot more credible about seeing something taking place, especially when your competitors are saying the same thing. For example, you could showcase a current employee’s career path and indeed, inspire.
In a very short period of time:
A good distribution strategy will help your video reach your target market. For starters, you can post the videos on your recruitment page on your website, embed the video in your SEEK job ads, share the video via social media such as Facebook, LinkedIn or Twitter, embed it your app and further, reap the rewards of a targeted online promotional campaign. There’s plenty of traditional uses that are still popular such as playing the video at career fairs and of course, there’s TV advertising.
Rocket Productions’ deep experience in recruitment videos helps clients across Australia produce recruitment videos, covering all aspects from start to finish, starting with brainstorming to planning, shooting and editing the videos into compelling stories. If you have an upcoming recruitment video production project and would like to chat to a member of our team, please call us on (02) 9955 2681 or contact us online today. Our crew regularly shoots and produces recruitment videos in Australia. We welcome the opportunity to help you with your video.Contact Us